Tuesday, June 26, 2012

Wagemaker Boats - Vintage Sign


The Wagemaker Company began building Wolverine boats in 1931. Those early cedar strip boats were first nationally advertised in 1933 and gained instant popularity.  In 1947, Wolverine introduced their first molded plywood boat using the new technology gained from the war years,  and by 1955, Wagemaker was heavily invested in the molded plywood market. By then, they were producing cedar strip, sheet plywood, molded plywood, and even aluminum boats to capture every segment of the outboard boat market.  
     After Wagemaker Company, Inc. was sold in 1960, Wolverine held on to their segment of the market for a couple of years, but had made the transition to fiberglass too late.  The double blow of hard economic times coupled with a saturated market was too much for a company that had pinned its success to the wooden boat market.
For years I've planned to make a vintage style sign using the Wagemaker logo, so I finally got around to it. This sign measures 6 feet long and is currently available for $275 (not including shipping or delivery).





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